A Quote by Adrian Frutiger

Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.

Adrian Frutiger

Quote Topics

Dinner Helvetica Jacket Jeans Stay

Quote Author

Adrian Frutiger
Swiss - Artist
May 24, 1928 - September 12, 2015

I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, "because Helvetica looks like dogshit in text".

Kyle Cooper

Helvetica is the font of the Vietnam War.

Paula Scher

And Helvetica maybe says everything, and that's perhaps part of its appeal.

Jonathan Hoefler

Anyone who uses Helvetica knows nothing about typefaces.

Wolfgang Weingart

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

Wim Crouwel

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

David Carson

If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.

Bruno Maag

I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.

Stefan Sagmeister

Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten it up. And the 'a' looks so woolly and ill-conceived, it really winds me up.

Bruno Maag

Il n'y a pas d'autre univers qu'un univers humain, l'univers de la subjectivite humaine. There is no other universe except the human universe, the universe of human subjectivity.

Jean-Paul Sartre

Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.

Wim Crouwel

I don't have a collection, but I have a thing with jackets. I really like jackets. Whether it's an '80s motorbike jacket, or a Victorian jacket. I could wear the same jeans every day for months, but the jacket would be the thing that would change a lot.

Josephine de La Baume

I tend not to wear ties very often. I'm usually in old stuff: Hermes or Marc Jacobs boots and jeans and a T-shirt and a leather jacket or a jean jacket.

Nate Berkus

I guess if there was a desert island scenario and I only could take one font with me, I guess it would be Helvetica, though it has it's limitations, I think it's incredibly versatile and gets the job done and I also think it's one of the typefaces that will really survive the test of time beyond the next several decades if not into the next century.

Khoi Vinh

You can never go wrong with a pair of jeans, a cool tailored shirt, and a nice jacket. You can dress it up with a more stylish jacket or a bracelet, watch, or necklace. It's simple, but it's cool. That's my opinion.