I started a YouTube channel called Days of Dre. There's a lot of content on there.
When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community.
I used to put like, 'Yo Gotti type beats,' 'Future type beats' on YouTube. And uhh, I started getting paid off YouTube. Like YouTube started giving me Google AdSense checks.
When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.
The movie was always something that was always kind of like a dream. From the start of making my YouTube videos, I've always been sharing my thoughts or opinions or just updating people on my life, but the movie is more of a behind-the-scenes look at what actually goes into my life.
I decided to start a YouTube channel a while ago and it kind of failed because I stopped posting and forgot about it. So a few years later I decided I wanted to make one for real with a team behind me. So that's what I did and I love it!
When my YouTube videos started to get really big, I was like, 'Man, this is pretty sweet.' It started as my hobby, and then I started traveling and learning how to play different instruments, and then it just kind of became my life.
Early on, many years ago when we started 'Avatar,' the executive that we were working with said to make the sad scenes sadder, the funny scenes funnier, the scary scenes scarier. That was kind of permission to do what we felt comfortable with.
YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.
I actually started my YouTube channel by accident! I was growing a fan base without even knowing it, and it's all in my book 'Is You Okay?'
It's a social media time, where you have YouTube and everything it's kind of like you see my career grow up on camera. But a lot of the things that you would see from artists would be behind the scenes that nobody would know about before, now it's all on display.
When I first started my channel, I was a freshman in college and worked at a pizzeria, but I still made YouTube a priority because I was passionate about it.
My channel is my baby. Some women have babies; I have a YouTube channel.
My YouTube channel is kind of a library of all my issues I've lived with. To process it emotionally, it's been good and bad.
Yeah, so I have, like, a YouTube channel where I kind of use my engineering background to make sort of ridiculous things.
A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.