A Quote by Adrian Younge
I tell people, 'I don't make music, I make worlds.'
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That's what a producer does - make it better; help make the song better and make the band better. Not write music for the band or tell a band what to do. And Rick Rubin doesn't tell you what to do; that's why some people don't like him.
When you say, 'Man, what kind of music does Outkast make?' You be like, 'They make Outkast music.' What kind of music does N.E.R.D. make? They make N.E.R.D. music. I want to be one of those people, because there's so many layers to the music I create that I don't want people to expect me to do one thing.
There's a vast ecosystem for music outside of Myspace and Facebook and you need to make sure that your music is in as many hands as possible. I wanted people to share my music and tell friends about me, and if you want to rely on word of mouth, you have to make it easy for people. I got lucky because I had a few songs that hit big and got a lot of links on blog posts.
It probably would be impossible for me to make music and not make it sound like Burzum. This is the music I make and the only music I am able to make, so I have no other options musically.
My advice to young people wanting to make music and to be in this industry is to really spend your time making music. Make so much music you have no friends. Make music. Figure out what it is you love, and... because if you're making cool art, then everything else will fall into line.
What is a hit? Who can tell? Who decides what a hit sounds like? I needed to remind myself that a hit is whatever people decide is a hit. I don't make hits; I make music. People make hits.
Most companies that are successful listen to people and see what they want and they make that. So when I used to make songs, I'd make mixtapes. The public would tell me what they like and then I would make songs based on what they like. That's how I knew 'Ridin' Dirty' was going to be big - they told me they liked this kind of music.
I always tell young filmmakers, don't go make a feature. Make a short. When you're ready to make a feature, people will tell you. Your friends will tell you. Your fans will tell you. Festivals will tell you. Listen to your audience.
It ain't this big I, little You. Music is to be shared. Music is not a hustle. [Hip hop's become] cultural stripmining [by the major labels]. Some people get into this music to make a killing but music is a way to make a living.
I just make [music] for the people that always enjoyed hearing from me. I make it for people that enjoy the energy of rap music or a good rhyme. I do it for the people I see everyday, not the Hollywood ass people, the normal people.
Hip hop music and soul music have been the two main motivators for me musically. The music I make is hip hop soul, but I do make r&b music as well. I don't think I make r&b music to the point where I'm accurately categorized. There's more to what I have to offer and offer in the future. People could choose to respect it or not, but I pray that you do. As long as you get it, support it, and pay for it, it doesn't really matter.
I felt so much when I was fifteen, sixteen, seventeen, I felt everything. I didn't understand [myself], I was so happy yet so angry and sad. That was the point when I realized that I needed to tell stories and make characters come alive and I needed to make people cry, and make people angry, and make people happy, and make them laugh.
I really am so grateful to get to do what it is I love - build worlds. Most of my job is playing make-believe, getting to know the people in my head, and letting them help me tell their stories.
The only way I can make sense of my music is to compartmentalize it as opposed to having one band that I have to throw everything into. For me, it's just more fun and more challenging to create little worlds where a song or a piece can make sense.
So certainly, if we can tell evil stories to make people sick, we can also tell good myths that make them well.
There are just so many people making music out there. I've always promoted the idea that everybody needs to make music. I think the more music there is in the world, the better, but it does make it highly competitive.
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