A Quote by Afrojack
At a festival, a lot of people came to see other artists, so you have to put on a signature set and performance: 'This is what I do, this is why I'm here.' At solo gigs, I'm a DJ - I'll play two-and-a-half hours, and not just my own music, also my favorite songs by other artists.
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There are so many artists these days that are trying to imitate other artists and go for a certain style; there's a lot of bullshit in the music industry. I don't want to deviate from anything else other than the music, cause that's why I listen to my favorite records - not because I like the way the artists dress.
I enjoy being on stage with other artists. I have a chance to watch and see people responding to the other artists songs. I get to see how people are affected by the music.
Traditionally, with a DJ set, you just go hear DJ that has a good reputation and let the DJ take you somewhere. It was up to the DJ what he wanted to play. Typically in dance music, people didn't know most of the songs a DJ played.
Not to name names, but a lot of pop female artists you see, they don't write their own songs. Lot of top male artists and boy band artists, they don't write their own songs. They're just a product. They sell, they sell, they sell. They don't care about musical integrity, any of that kind of stuff.
At the end of the day, if I do a set at a festival and I only have an hour, which is kind of short for a DJ set, I know that I have to play at least six of my songs. Then the whole challenge is what do I weave around that. How do I stand out? Because at a festival there's probably fifteen songs every DJ's going to play every hour, for the whole day. That to me is more interesting, because I still feel like an outsider in this world.
I count myself as not only just an artist, not only as a singer, but a business woman. I write my own songs; I write my own video treatments, manage other artists. I write for other artists; it's not just about getting on stage and singing a song.
I came at a time where male artists where dominating, so I had to do something quick to get people's attention. I wanted to let people know that women artists can hold their own compare to the men. Sex got their attention, while I open the road for the other female artists.
Instead of giving all your best tracks to artists, producers now have the opportunity where we can take our favorite beats we make and put our favorite artists on them and release fun songs for people to listen to.
There have been a lot of people involved in the growth of EDM's support in the U.S., from DJ/producers like David Guetta, Deadmau5 and Skrillex, to major festival organisers and pop artists of EDM integrating elements of dance music into their music.
I love festivals because they seem like more of an artsy, supportive attitude - which benefits a more theatrical performer sometimes with having theater and other non-club venues, as well as the audience being filled with other artists. It's nice to be with other comics, as usually at other road gigs, I'm solo for the most part.
Trying to make your own sound is hard. When I was producing for other artists, I could just produce and write songs as a normal songwriter, and almost make them generic. The artists themselves, whoever is singing that song, can put their own twist on it. When it came to my own material, I had to really dig deep, because I was just writing generic stuff. It sounded like everybody else, like Justin Timberlake, like Usher. I never wanted to sound like someone, that's when you know it's not going to work.
A DJ can't just play one song. It's about playing a set, or how you connect songs in those two hours, and where you place them.
I think festivals are way more easygoing than back-to-back tours are. 'Cause for me, when you get to go to a festival, you get to hang out all day, and you're really taken care of, and there's usually a little artist village where all the artists have their own tents, and it's catered, and then you go and play an hour-long set depending on where you are on the lineup. And then you go back and you hang out and you even get to go watch other artists play. So it's really just a fun interactive experience for everybody.
All my favorite artists are downtempo - Portishead, Burial, a lot of 1990s trip-hop. Some people are saying that I'm trying to help with the trip-hop revival that's possibly going on, but I'm not aware of other artists that are necessarily doing that. But if they are, that's fantastic. It's a great medium of electronic music. There's a lot of emotion - it's good for soundtracking a late-night drive.
One of my favorite things is producing other artists because, in many ways, it's a lot more freeing than working on your own music.
I don't have the desire to just keep every record and put it out. That's not what I do. I make records for people; that's why I just continue to be consistent, where a lot of the other top writers, they kind of fell off because they started focusing on their own careers as artists. That's not where my head is at.
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