A Quote by Ahmed Zewail
In today's world, America's soft power is commonly thought to reside in the global popularity of Hollywood movies, Coca-Cola, McDonald's and Starbucks.
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Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.
Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?
Who doesn't love an ice-cold Coca Cola? I'm not the biggest fan. So my New Year's Resolution for 2015 was to reach every corner of the world where Coca-Cola is not officially distributed.
Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
I don't want an entire world full of people just drinking Coca-Cola and eating McDonald's hamburgers and listening to American pop records. That would be a lesser world. I hope the cultural diversity is rich and is able to survive the Westernization of their economies.
If you gave me $100 billion and said take away the soft drink leadership of Coca-Cola in the world, I'd give it back to you and say it can't be done.
I rinse my hair with Coca-Cola sometimes. I don't like my hair when it's washed - it's fine and limp - but Coca-Cola makes it tousled, like I've gone through the Amazon or something.
The Beijing Olympics were an exercise in Chinese soft power. Americans have the 'Voice of America' and the Fulbright scholarships. But, the fact is, in fact, that probably Hollywood and MTV and McDonalds have done more for American soft power around the world than any specifically government activity.
I travel the world visiting global health programs as an ambassador for the global health organization, PSI, and sometimes the disconnect I see is truly striking: people can get cold Coca Cola, but far too infrequently malaria drugs; most own mobile phones, but don't have equal access to pre-natal care.
Yes, iD is a machine vision and sensor browser for the physical world. That's what we have been working on with Coca-Cola, Verizon, Bank of America and Disney to launch content when an image is recognised.
If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?
Today, 112 years later, 94% of the people in the world recognize the Coca-Cola logo and product. In 112 years, we can reach the world for profit's sake, but we cannot do it for the glory of God in 2,000 years.
The adhesion of Coca-Cola is an affirmation of the expansion of the Global Pact and the importance it assumes worldwide, especially on the US market where more and more enterprises have decided to get involved.
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