A Quote by Akhil Akkineni
No matter how much buzz you create for a film, it's the content that finally gets judged.
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It is true that no matter how good your film is, you get judged purely on the basis of how well it does at the box office.
Life is going to happen to you no matter what weight you are, no matter how famous you are, no matter how much money you have in the bank. No one gets a free pass.
There's a lot of hyperventilation that takes off before the [Sundance Film] Festival, a lot of buzz. Every year we hear, this is going to be the new this, this is going to be the new that, and it never is. The buzz just doesn't mean anything. I'm glad it doesn't. Because I think the festival shows that what succeeds is content.
From film to film, even documentaries, I was learning the medium and learning how to bring form into some kind of relationship with the content, how to work it, and above all, how to create some kind of order out of chaos.
I think, it's so difficult to create a buzz anywhere, whether it be online, the streets, radio, anywhere, that if you are able to create a buzz somewhere, it definitely means something.
A lot of times, us within the industry, we can put this bubble around ourselves and create what a show is supposed to look like and sound like, and we're seeing so much content. The best compliment is, 'I finally found something to watch with my family,' or, 'This is how I really feel, and I can't believe they're showing this on television.'
No matter how much you've sinned, no matter how much you've stumbled, no matter how much you fall, no matter how far you've got from God, don't give up. You can still be redeemed. As someone says, keep the faith.
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
We have to create images that remain in people's memory because a film is judged by what they have already seen. You are trying to create an image that is unique and you have to employ all the resources available to you.
This funny little film we did called 'Sharknado' has caused so much buzz, I would have never imagined. It's literally caused more buzz than anything else I've ever done. I had no idea that it was going to turn into this phenomenon.
Skateboarding, like graffiti, will never be tamed. No matter how much they monetize it, no matter how big it gets, no matter how many companies are putting millions and millions of dollars into marketing it, it's always going to be some Mexican kid on a corner in Echo Park that changes the rules of the game.
And finally, no matter how good the science gets, there are problems that inevitably depend on judgement, on art, on a feel for financial markets.
And finally, no matter how good the science gets, there are problems that inevitably depend on judgment, on art, on a feel for financial markets.
You know that for sure because Godzilla was killed by an ordinary missile. He spends most of that film dodging them but then the Army finally gets a bead on him and they shoot a missile at him and he blows up and dies, and that's not what Godzilla is. Godzilla is supposed to be a thing that you can't possibly kill, no matter how hard you try.
I don't believe in fate or destiny. I believe in various degrees of hatred, paranoia, and abandonment. However much of that gets heaped upon you doesn't matter - it's only a matter of how much you can take and what it does to you.
It doesn't matter how big the film is - if the story is not good, it will not be accepted. Stardom can maybe pull audiences to theatres but beyond that it is all about content.
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