A Quote by Akio Morita
We don't believe in market research for a new product unknown to the public. So we never do any.
Related Quotes
"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms.
As we looked at the server market, we know very well that the data-center market takes time to ramp with any new product.
People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.
Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.
The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research.
A new book is just like any new product, like a detergent. You have to acquaint people with it. They have to know it's there. You only get to be number one when the public knows about you.
I honestly believe that sound commercialism is the best test of true value in art. People work hard for their money and if they won't part with it for your product the chances are that your product hasn't sufficient value. An artist or writer hasn't any monopoly .... If the public response to his artistry is lacking, he'd do well to spend more time analyzing what's the matter with his work, and less time figuring what's the matter with the public.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
The worst thing that you can do in terms of bringing a product up to the market is to be two days after someone else has brought a similar product to the international market-It's dead.
To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.
The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.
America put more money into research, into the new and the unknown than any nation in history, and the same thing with education, and those two things led us into a worldwide preeminence in a very short period of time.
My definition of product-market fit is you are drowning in demand - your product is being used by so many customers that you cannot handle all the new people knocking at your door!
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