A Quote by Akio Morita

All you need is the best product in the world, the most efficient production in the world and global marketing. — © Akio Morita
All you need is the best product in the world, the most efficient production in the world and global marketing.
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
Competition always tends to bring about the most economical and efficient method of production. Those who are most successful in this competition will acquire more capital to increase their production still further; those who are least successful will be forced out of the field. So capitalist production tends constantly to be drawn into the hands of the most efficient.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
I spend most of my time in South Korea but at least one-third of my time is spent traveling around the world, meeting people, speaking about climate change and sustainable development and trying to foster global citizenship especially for young people. What I observe is there clearly is a need for global citizenship. That is exactly right. We are having troubles around the world. We need global vision.
You can have the best product in the world, you can have the best motivation in the world, you can have best education in the world, you can have all the money in the world - but if you don't have direction, you'll never go anywhere.
Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.
The best lip product in the world is something I'm scared is out of production. It's YSL's Kiss-and-Blush in this really muted pinky brown.
For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans.
Goals can help lift me to be one of the best two or three in the world, most definitely. You score the goal that wins the football match five, six, seven times a season: you are one of the best in the world. And that's what I need to do. I need to keep being consistent.
To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.
We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service. The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.
Nike is a marketing-oriented company, and the product is our most important marketing tool.
One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
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