A Quote by Akio Morita
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
If you want to think new thoughts that are different, then do what creative people do - get the problem reasonably clear and then refuse to look at any answers until you've thought the problem through carefully how you would do it, how you could slightly change the problem to be the correct one.
I've never like had a system or a program, I always think that I don't know how to act. I'll adapt to any director because I don't really have a set way that I do things. If a director hires me and says, "I want you to get started right now and do this research, this research, this research and I want you to have every line memorized before you ever show up for the first day," then that's what I'll do.
I'd watch my father get up at 5 o'clock and go down to the Eastern Market in Detroit to do the shopping for his restaurant, and get that business going and then go out on his vending machine business.
I stepped onto the spiritual path moved by an inner sense that I might find greatness of heart, that I might find profound belonging, that I might find a hidden source of love and compassion. Like a homing instinct for freedom, my intuitive sense that this was possible was the faint, flickering, yet undeniable expression of faith.
You would be surprised how many directors don't know what they want. They might not know what they want until they see it, they might know what they want but no idea how to get it out of the actor, then you've both got a problem.
No matter what people call you, you are just who you are. Keep to this truth. You must ask yourself how is it you want to live your life. We live and we die, this is the truth that we can only face alone. No one can help us. So consider carefully, what prevents you from living the way you want to live your life?
Oh, I think there are a lot of people who would be buying and selling online today that go up there and they get the information, but then when it comes time to type in their credit card they think twice because they're not sure about how that might get out and what that might mean for them.
I live in Leeds, which is about 200 miles north of London, and I get to go and do all the 'Harry Potter' stuff and make great films and be part of this wonderful thing all around the world, and then I get to go home and chill out with my friends in Leeds and go watch the football and go to the pub.
Many people in Western culture are striving for success. They want the home, they want the great business. They want all of these outer things. But what we found in our research is that having those things, certainly doesn't guarantee what we really want, which is happiness. And that's when all those outer things come. They don't come from going after them first to get the happiness, it's backwards; you go for the sense of inner joy, of inner peace, of inner vision first and then all of the other things from the outside appear.
Netflix shook it up, brought this whole new generation of people who said, 'I watch things when I want to watch, how I want to watch, where I want to watch, and that's something that no one's going to ever forget.' This has changed the game completely, and I think it's the tip of the iceberg.
I enjoy watching competitive people. You watch 'em come and you watch 'em go, and how they try to be the best. How they handle when they're not. How they handle when they are. How they get along together on the court.
We're going out to play all the places where people might want to see us, because next time we might not just think about hitting every market or how we can make the most money.
You have to change things in order to get to where you want to go. And things might get worse. But if you're not getting where you want to be, already, in a sense, it's as bad as it can get.
I could stop and live carefully but that's ridiculous. I don't want to live carefully.
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