A Quote by Akkineni Nagarjuna
Once in a while, I need to go out of my way to do different films, to exploit all commercial angles to cater to the masses.
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I think some people record songs and make records a certain way to cater to radio. If you're born to make commercial music that's cool. But if you're born to not make commercial records, maybe you're meant to cater to another market.
Today films are made to cater to commercial markets created by multiplexes, not for those who enjoy good cinema.
There are different angles you have to work with as a hitter. Figuring out with my body what helps me get into those angles... is a constant discovery.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
A lot of people are deeply dissatisfied by the diminishing control they have over their lives, because of the way our system of government is set up, to cater to the powerful, cater to the wealthy, cater to the corporations, and not to the individual American citizen.
Right now, I don't particularly take different CDs or vinyl - I have my CD wallet that I take everywhere I go; there are different things in there that cater to different kinds of times - but if there's a special DJ thing coming up, I might go through my records and pick out this special selection. It's one the things that means you're improving as a DJ the more you do it, understanding what's going to go down well in a specific place.
From my side, I don't put pressure on the director to cater to a certain image. I am happy to do different films, and I have to stick by my director. I like to completely surrender myself to the director - that way, I think, I don't get to do the similar roles.
I have a problem with the present definition of commercial films. To me, 'Ghare and Baire' is an absolute mainstream film. There are also many films I have worked in that have been called art films by many. But I consider commercial.
I am glad that we can make bold films, different films within the commercial market and still do well.
Different directors have different techniques in the use of films. Cronenberg is very different in the way he works with film, and how he takes the audience into his films is different than how Peter Jackson would do that or Jon Stewart. So, if you go between those artists, you shift gears and you kind of fall into the working method of that film.
As I've indicated, most books go out of print within one year. The same is true of music and film. Commercial culture is sharklike. It must keep moving. And when a creative work falls out of favor with the commercial distributors, the commercial life ends.
Kollywood allots big budget only for commercial films. Bollywood film industry is straightforward that way. When compared to Bollywood, Kollywood is fake. They keep churning out the same films.
I experimented with different roles, but they didn't work, despite being fantastic films like 'Naa Autograph,' 'Sambo Siva Sambo,' 'Neninthe'... etc. I was very satisfied doing those roles. Had those films worked for me, I perhaps would not have tried anything different further. I like to experiment once in a while if it works.
To bring up a child in the way he should go, travel that way yourself once in a while. Your children need your presence more than your presents.
Once, a French journalist told me that all my films are the same. I said, 'Excuse me? I work hard to make them different.' What she meant was that in my films there is a character that faces insurmountable odds, and they overcome them. But I thought that might be true, but you need certain factors for drama, and you need to overcome them.
The beauty of my job is I do all different kinds of film directing, not just surf films anymore. And I do stuff from commercials to short films to working on feature films, and none of it is based from where I live. It's all based elsewhere, so I can live anywhere and commute to where I need to go.
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