A Quote by Al Ries

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Al Ries

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Behavior Brand Consumer Course Factor Important Leader Leadership Most Motivating Should Single

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Al Ries
American - Author
Born: November 14, 1926

As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.

Ken Xie

I've been involved with great scripts and so-so leadership, and it's clear to me that leadership is the most compelling factor.

Andre Braugher

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

Tom Peters

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

Frances Allen

Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.

Jerry Yang

I decided to write Leadership BS because I was irritated by the hypocrisy in the leadership literature and the fact that many of the people writing leadership books exhibited behavior that was precisely the opposite of what they advocated and also what they claimed they did. Stories did not seem to be a good foundation on which to build a science of leadership.

Jeffrey Pfeffer

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Donny Deutsch

You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.

Andrew Doyle

An old African leader says about leadership, he says that leadership should never be shared; it should always remain in the hands of the dispossessed people. We will lead the revolution.

H. Rap Brown

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

Jann Wenner

It is easier to recognize the quality of leadership in the behavior of their followers than it is in the behavior of the leader.

Kevin Lowe

The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.

John Quelch

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.

Arun Jaitley

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

Susan Wojcicki

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Simon Mainwaring

Leadership can't be claimed like luggage at the airport. Leadership can't be inherited, even though you may inherit a leadership position. And leadership can't be given as a gift - even if you've been blessed with an abundance of leadership skills to share with someone else. Leadership must be earned by mastering a defined set of skills and by working with others to achieve common goals.

David Cottrell

A Quote by Al Ries

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