A Quote by Al Ries

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble. — © Al Ries
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
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