A Quote by Al Ries

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

Al Ries

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Attribute Brand Category Consumer Else Essence Get Mind Nobody Nobody Else Owns Reduce Sacrifice Single Single Thought Thought Your

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Al Ries
American - Author
Born: November 14, 1926

I ask people to not attribute what I've done - my success and how hard I've worked - to not reduce that or attribute that to someone else.

London Breed

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Al Ries

As I contemplate all that you face in the world today, one word comes to my mind. It describes an attribute needed by all of us but one which you-at this time of your life and in this world-will need particularly. That attribute is courage.

Thomas S. Monson

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

Al Ries

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Maurice Saatchi

If you can attribute your success entirely to your own mental effort, to your own attitude, to some spiritual essence that you have that is better than other peoples, then that must feel pretty good.

Barbara Ehrenreich

If you can attribute your success entirely to your own mental effort, to your own attitude, to some spiritual essence that you have that is better than other people's, then that must feel pretty good.

Barbara Ehrenreich

I don't think one should attribute the success and failure of a film to a single actor. When you decide to do a film, you weigh the pros and cons before taking a call. Only when you run out of patience, get insecure, and feel your career is heading nowhere do you sign anything that comes your way.

Rakul Preet Singh

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

Tom Peters

We take the privacy of our consumers' information as one of the most trusted things that people look to Paypal for, because when it comes to financial services, the single most important brand attribute you can have is trust.

Dan Schulman

As we get more technically driven, the importance of people becomes more than it's ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

David Carson

You thank God [for your salvation] because "you do not attribute your repenting and believing to your own wisdom, or prudence, or sound judgment, or good sense.

J. I. Packer

Women attribute their success to working hard, luck, and help from other people. Men will attribute that - whatever success they have, that same success - to their own core skills.

Sheryl Sandberg

A true love for God must begin with a delight in His holiness, and not with a delight in any other attribute; for no other attribute is truly lovely without this.

Jonathan Edwards

You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

David Carson

When you do your best, you are expressing an attribute of God.

Harold Klemp

A Quote by Al Ries

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