A Quote by Al Ries

War and marketing have many similarities.

Al Ries

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Many Marketing Similarities War

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Al Ries
American - Author
Born: November 14, 1926

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

Jay Conrad Levinson

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Christine Comaford-Lynch

The combat of WAR and an economic WAR have a lot of similarities. You do have to be skilled, aggressive, know your enemy and your strong attributes and limitations. Both skills are needed although one may be more natural.

Richard Marcinko

how can the world in all its chaos come up with so many coincidences, so many similarities and exact opposites?

Amy Tan

Ethnic music the world 'round is quite fascinating," "There are an enormous number of similarities there, and it's the similarities that are so appealing. ... I haven't even scratched the surface of that kind of thing.

John Renbourn

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Naveen Tewari

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.

Nirmalya Kumar

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

Gad Saad

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

M. J. Rose

Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.

James W. Loewen

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

Nothing remains static in war or military weapons, and it is consequently often dangerous to rely on courses suggested by apparent similarities in the past.

Ernest King

World War II made war reputable because it was a just war. I wouldn't have missed it for anything. You know how many other just wars there have been? Not many. And the guys I served with became my brothers. If it weren't for World War II, I'd now be the garden editor of The Indianapolis Star. I wouldn't have moved away.

Kurt Vonnegut

I often compare singing to lovemaking because there's so many similarities.

Rene Marie

A Quote by Al Ries

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