A Quote by Al Ries

Branding is simply a more efficient way to sell things. — © Al Ries
Branding is simply a more efficient way to sell things.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
Poetry isn't an efficient tool for preserving experience, any more than it's an efficient mode of communication, but who says that it should be efficient?
Sell-sell-sell sales methods simply do not work on social media.
Do not turn the power of your mind upon others, but turn it upon yourself in such a way that it will make you stronger, more positive, more capable, and more efficient, and as you develop in this manner, success must come of itself. There is only one way by which you can influence others legitimately, and that is through the giving of instruction, but in that case, there is no desire to influence. You desire simply to impart knowledge and information, and you exercise a most desirable influence without desiring to do so.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
The price we sell things for is not important. What is important is we sell art that has to be replaced. You become good in art by doing art. The more you sell, the more you must produce.
Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.
I always knew that content was the best way to sell things, but my thing was, why sell other people's stuff if I have a point of view?
Michael Bastian is a designer line and priced a certain way because of where it's made and the materials we use, and Gant is the more accessible version of that: more sports-inspired, more branding. It has the same DNA; it's just a different time and place.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television - by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.
When you're working on a creative thing, everyone has an idea, and they're pushing it. The first time you work with anybody, you have to get comfortable with the way another person pushes hard for what they want. Familiarity breeds contempt, people say. But I've found, for creative things, familiarity breeds peace of mind, because you realize you know someone better. You trust each other. You know not to take things a certain way, or a wrong way. You get to where you don't have to waste quite so much time with diplomacy. Things are a little more efficient.
I never sell a book. I sell myself. And the way to sell yourself is to be an instrument of love.
I know there's a lot of competition in the world of magazines and newspapers and we have to make headlines and be sensational and sell, and saying bad things about me is going to sell more papers than writing good things about me.
I believe that the future for a more effective, more efficient way of approaching the challenges Europe is facing is going to be more properly and more effectively handled and seen through the member states.
This site uses cookies to ensure you get the best experience. More info...
Got it!