A Quote by Al Ries

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

Al Ries

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Brand Branding Build Efforts Else Focus Mind Must Nobody Nobody Else Owning Owns Prospect Want Word Your

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Al Ries
American - Author
Born: November 14, 1926

It all adds up; never discount your efforts, because small efforts build big things. One word doesn't make a novel, but one word does begin a novel, and from that small beginning everything else follows. Even if it's just 'The', write something on that blank page.

Laurell K. Hamilton

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

Al Ries

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Larry Winget

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Al Ries

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

Jim Mullen

I am worried about this word, this notion - security. I see this word, hear this word, feel this word everywhere. Security check. Security watch. Security clearance. Why has all this focus on security made me feel so much more insecure? ... Why are we suddenly a nation and a people who strive for security above all else?

Eve Ensler

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

Meek Mill

Houses are built brick-by-brick. HOMEs are built word-by-word. Houses don't build themselves. So YOU must build your home.

Tara Fela-Durotoye

"Immigrant" has become a dirty word. It is not a bad word. It's not a curse or a swear word. It's not a dirty word and it's nothing to be ashamed about. I am proud to be a second generation immigrant. I am proud of my heritage. We are all immigrants and we need to start owning the concept.

Nadine Shah

Each thing has its word, but the word has become a thing by itself. Why shouldn't I find it? Why can't a tree be called Pluplusch, and Pluplubasch when it has been raining? The word, the word, the word outside your domain, your stuffiness, this laughable impotence, your stupendous smugness, outside all the parrotry of your self-evident limitedness. The word, gentlemen, is a public concern of the first importance.

Hugo Ball

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

Michael Wolff

If you're going to build something, don't build on land someone else already owns. You want your own land, your own domain, your own sovereignty. Trouble is, so much of the choice land - the land where all the people are - is already owned by someone else: By Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway).

John Battelle

When you gossip, it's self-hexing. Because when you do it, it comes back to you. Everything starts with the word. The word is demonstrating a condition of the mind. If it's in your mind and comes out of your mouth, it will be created.

Iyanla Vanzant

I was like, "This is a new thing that the gay people have decided? That's the gayest thing I've ever heard in my life." You can't do that. You can't decide that a word is forbidden now collectively amongst your group of human beings, that the word is a slanderous evil nasty word about homosexuals. It's not, the word doesn't mean that. And sometimes it's a good word to use in comedy. That's what your friend has to realize when he's at a bar just yelling out the word.

Joe Rogan

Jiu-jitsu puts you completely in the moment, where you must have a complete focus on finding a solution to the problem. This trains the mind to build that focus, to increase your awareness, your capacity to solve problems.

Rickson Gracie

A Quote by Al Ries

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