A Quote by Al Ries
The most powerful concept in marketing is owning a word in the prospects mind.
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"Immigrant" has become a dirty word. It is not a bad word. It's not a curse or a swear word. It's not a dirty word and it's nothing to be ashamed about. I am proud to be a second generation immigrant. I am proud of my heritage. We are all immigrants and we need to start owning the concept.
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.
The concept of God as a loving, all-powerful person, who created us, who has a plan for us, who issues commandments, and who is ready to receive us into Heaven, is a substantial concept, rich in meaning and significance for human life. But if we take away all this, and leave only the idea of an original cause, it is questionable whether the same word should even be used. By keeping the original word, we delude ourselves into thinking that we are talking about the same thing.
Marketing is not a nice word, but the world is about marketing now.
The word is not just a sound or a written symbol. The word is a force; it is the power you have to express and communicate, to think, and thereby to create the events in your life. The word is the most powerful tool you have as a human; it is a tool of magic.
We have to move away from the concept of screening in cinemas. This can be achieved with the new technologies. I enjoy my films and the fact that I can include you in them as well. Cinema is only a small part of a much greater phenomenon. We transcend the barriers of culture. DVDs' image quality and longevity provide us with new prospects. They are a powerful medium. I think they were invented especially for me.
Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
of all the weapons of destruction that man could invent, the most terrible-and the most powerful-was the word. Daggers and spears left traces of blood; arrows could be seen at a distance. Poisons were detected in the end and avoided. But the word managed to destroy without leaving clues.
The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
The most powerful prayer, one well-nigh omnipotent, and the worthiest work of all is the outcome of a quiet mind. The quieter it is the more powerful, the worthier, the deeper, the more telling and more perfect the prayer is. To the quiet mind all things are possible. What is a quiet mind? A quiet mind is one which nothing weighs on, nothing worries, which, free from ties and from all self-seeking, is wholly merged into the will of God and dead to its own.
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.
Our western mind lacking all culture in this respect, has never yet devised a concept, not even a name for "the union of opposites through the middle path", that most fundamental item of inward experience which could respectably be set against the Chinese concept of Tao.
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'
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