A Quote by Al Ries

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Al Ries

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Al Ries
American - Author
Born: November 14, 1926

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Al Ries

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Al Ries

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

Al Ries

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

Al Ries

Nothing so focuses the mind as the prospect of being hanged.

Mark Twain

Tony Harrison is definitely not Demetrius Andrade. Yes, he's probably a prospect and doing good things but everybody sounds good, everybody's a prospect until you get in there with somebody that knows how to fight.

Demetrius Andrade

They prospect of seeing oneself in the mirror clean-shaven is too close to a Vincent Price film... a prospect not to be contemplated, no matter the compensation.

Billy Gibbons

Bodily decay is gloomy in prospect, but of all human contemplations the most abhorrent is body without mind.

Thomas Jefferson

From my childhood I had been intended for the clergy. This prospect hung like a dark cloud on my mind.

Nikola Tesla

They say that the prospect of being hanged in the morning concentrates a man's mind wonderfully; unfortunately, what the mind inevitably concentrates on is that, in the morning, it will be in a body that is going to be hanged.

Terry Pratchett

The prospect of being immortal doesn't excite me, but the prospect of being a materialistic idol for four years does appeal.

Marc Bolan

Each close you use should be an educational process by which you are able to raise the value in the prospect's mind.

Zig Ziglar

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

Marc Ostrofsky

If you find common subjects or interests with a prospect, you can establish a business friendship. Ask about a diploma or picture. Your prospect will be glad to talk about what he/she just did or likes to do. Try to captivate him or her in intelligent conversation with engaging questions about their interests. It's obviously better if you're versed in the subject, because that's where rapport is established. Get the prospect to talk about their passions and what makes them happy.

Jeffrey Gitomer

You must make up your mind to the prospect of sustaining a certain measure of pain and trouble in you'r passage through life.

John Henry Newman

Obviously, I'm at the beginning of my career, contrary to what anyone else thinks. I'm 19 years old. In any other country, everywhere else, you're a prospect. And that's what I am right now in Europe. I'm a prospect. I'm not a seasoned veteran.

Freddy Adu

A Quote by Al Ries

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