A Quote by Al Ries
The best way to make news is to announce a new category, not a new product.
Related Quotes
The best thing about being nominated in a category like best new play is realizing there were enough new plays to make a category.
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
The iPad is creating a new format for reading content. One of the things that's happening as a result is the world of personalized news aggregators, which is a category that's been around for quite some time, is getting new life.
What to do with a leading business that's challenged by a new technology wave without hurting an existing profit stream? The single greatest example of recent memory is Apple's willingness to decimate iPod sales by incorporating all the category-defining product's features into a new gizmo, the iPhone.
When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.
We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged.
We will announce a new offering, where you can get a CA expert on your PC live, via video, on a range of topics about a product.
I have no interest in going on a tour to make money without making new product, new art.
To be born again is, as it were, to enter upon a new existence, to have a new mind, a new heart, new views, new principles, new tastes, new affections, new likings, new dislikings, new fears, new joys, new sorrows, new love to things once hated, new hatred to things once loved, new thoughts of God, and ourselves, and the world, and the life to come, and salvation.
I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
You have to make a decision whether it's a new product or you integrate it with an existing product. It takes time to work these things out.
The strategic stimulus to economic development in Schumpeter's analysis is innovation, defined as the commercial or industrial application of something new---a new product, process or method of production, a new market or source of supply, a new form of commercial, business or financial organization.
When people hear our record, they're not going to be able to put us into the 'New Metal' category or the 'pop-punk' category or the 'aggressive emo' category. I think people will be able to take it for what it is.
Fall in love with a dog, and in many ways you enter a new orbit, a universe that features not just new colors but new rituals, new rules, a new way of experiencing attachment.
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.
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