A Quote by Al Ries

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Al Ries

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Better Brands Customers Narrow Scope Single Single Word Want Word

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Al Ries
American - Author
Born: November 14, 1926

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

Jennifer Hyman

We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.

Noah Kerner

Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures.

Paul Walker

I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.

Sam Yagan

Your customers are the customers of other brands who occasionally buy you.

Andrew S. C. Ehrenberg

I wish I was a bit shorter, as I think shorter people have better walks. Freddie Fox, the actor, is shorter than me and has an amazing gait; and Tom Cruise has a brilliant run. I'm just gangly.

Jack Whitehall

I cut up loads. I always want everything shorter, shorter, shorter.

Kate Moss

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

Keith Rabois

In general, shorter is better. If you can encapsulate your idea into a single captivating sentence, you're halfway home.

Len Wein

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

James Murdoch

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Nirmalya Kumar

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Richard Hayne

I think there's a lot of scope in broadening the way videogames approach depictions of masculinity, which is still extremely narrow in scope. It would be nice to see a panel about gender in videogames and it not just be about one gender!

Neil Druckmann

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

Marty Neumeier

I want India to come into her own and that state cannot be better defined by any single word than Swaraj.

Mahatma Gandhi

Relative to the taxi industry, Uber is a sustaining innovation; that is, it makes customers' lives better. Uber targeted mainstream markets with a better service for existing customers, and it succeeded in serving them better than the incumbents.

Clayton M. Christensen

A Quote by Al Ries

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