A Quote by Al Ries

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. — © Al Ries
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
Relationships break down, because it's about self. But when you take the "I" out of it and you're like, how can I make them happy, that means sacrifice. I think you have to be prepared to sacrifice, and a lot of people just aren't willing to. You have to give up a piece of yourself. By doing that, you get a greater sense of who you are. When you give something up, you need to fill the space where it used to be, and you understand the landscape in yourself a bit more.
I must be willing to give up what I am in order to become what I will be.
The word sacred comes from sacrifice, to cut up. That means that in order to have a sacred journey, you have to give up something, sacrifice; but few people today in the West want to hear about that. Americans want the boon without the labyrinth.Pilgrimage starts the wheel, it turns the wheel of samsara, the wheel of life, and we have to live with the consequences.
To gain credibility, you must consistently demonstrate three things: Initiative: You have to get up to go up. Sacrifice: You have to give up to go up. Maturity: You have to grow up to go up. If you show the way, people will want to follow you. The higher you go, the greater the number of people who will be willing to travel with you.
Some people get the impression that Buddhism talks too much about suffering. In order to become prosperous, a person must initially work very hard, so he or she has to sacrifice a lot of leisure time. Similarly, the Buddhist is willing to sacrifice immediate comfort so that he or she can achieve lasting happiness.
The essence of independence is to be able to do something for one’s self. Adults work to finish a task, but the child works in order to grow, and is working to create the adult, the person that is to be. Such experience is not just play... it is work he must do in order to grow up.
Are you willing to work sixteen hours a day? Rich people are. Are you willing to work seven days a week and five up most of your weekends? Rich people are. Are you willing to sacrifice seeing your family, your friends, and give up your recreations and hobbies? Rich people are. Are you willing to risk all your time, energy and start-up capital with no guarantee of returns? Rich people are.
The United States and the freedom for which it stands, the freedom for which they died, must endure and prosper. Their lives remind us that freedom is not bought cheaply. It has a cost; it imposes a burden. And just as they whom we commemorate were willing to sacrifice, so too must we - in a less final, less heroic way - be willing to give of ourselves.
One must love humanity in order to reach out into the unique essence of each individual: no one can be too low or too ugly.
When you're challenged to the extreme, you learn so much about yourself. And when you're willing to give that ultimate sacrifice, when you're willing to tackle a job or a task or a mission head-on and give 100%, you can achieve amazing things because you're almost fearless.
It's easy to say, and a lot of people pay lip service, saying, 'I want to win.' But, well, everybody wants to win. What are you willing to sacrifice to be able to win? Are you going to sacrifice money? Are you going to sacrifice playing time? You gotta sacrifice something.
I think about the college graduating classes and high school classes that are coming up now they're in a unique position. I mean they're entering one of the toughest economies of all time. At the same time if they're willing to work really hard the ability they have to learn something much faster than we ever did before is there and it's really a question of are you willing to put in the effort and go that extra mile. Because if you are I think there's actually more opportunities out there.
You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
You have to negotiate from positions of strength. And right now with Iran, we're not negotiating from a position of strength. The Europeans are negotiating from the position of "Please give up your nuclear weapons program, and by the way if you do we'll give you several boatloads of carrots." The Iranians are quite willing to keep on negotiating on that line for a long time.
We must sacrifice something in order to make the world better.
In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
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