A Quote by Al Ries

The Internet is the ultimate in brand-centered buying. — © Al Ries
The Internet is the ultimate in brand-centered buying.
The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it.
Women come into our shop for that ultimate moment in their life. They're buying a dream. They're buying a moment for themselves. That's what I sell - moments.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.
If you are already familiar with a brand, buying online is fast, convenient, and probably the way forward.
The ultimate goal is to be the leader in mobile commerce. I'm not just saying revenues; if you're trying to find a good experience of buying something on your phone, I want you to automatically think, 'Boxed has one of the best, if not the best, experiences of buying something on your mobile device.'
So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
I hesitated before buying a Kindle. I wasn't worried that the digital reader would ruin literature as we know it. Rather, my concern centered on using an electronic device in the bathtub.
Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.
I started buying on the Internet quite rapidly, as early as 1995.
Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'
Whether it's buying products or researching what you're buying, or just becoming aware of what you're buying, you're saying so much with the money that you're spending.
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