A Quote by Al Ries

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

Al Ries

Quote Topics

Brand Failure Fastest Generic Generic Name Giving Law Name Routes

Quote Author

Al Ries
American - Author
Born: November 14, 1926

'Chels-emojis' are in the works. I use emojis heavily in life, and I think a lot of people do. There are a number that are frustratingly absent - you know how there's kind of a generic white man and a generic white woman? I just want to put a generic black man and a generic black woman.

Chelsea Peretti

Everyone is talking about sustainability and resilience, yet all that knowledge is thrown in the bin. [Lagos is] a unique case, but also a test case. It's unbelievably unique, but also it's now considered with a number of really generic opinions, generic solution, generic expectations.

Rem Koolhaas

I'm just trying to avoid any sort of generic kind of music - I don't want to do generic jazz or fusion.

Andy Summers

The generic Canadian style of illustration is different from the generic American style.

John Kricfalusi

The higher cost of getting a generic drug approved by regulators means that many old medicines don't face competitors. It's only after substantial price hikes that these drugs offer enough revenue to offset the rising generic entry costs, and start to entice competition.

Scott Gottlieb

I didn't want to come up with some generic Johnny Bravo type name. I'm not that cool, so I might as well stick with my birth name.

Colin Hanks

I describe my music as a mix of juices - Tropicana orange juice and a little bit of off-brand pineapple juice. I guess you could call it generic-brand pineapple-wave.

Mike Tucker

I never claimed to be a generic artist, period. I never wanted to be a generic artist.

Steven Wilson

The piled-up dead of political violence are a generic staple of our information diet these days, and according to the generic report all massacres are created equal: the dead are innocent, the killers monstrous, the surrounding politics insane or nonexistent...The anonymous dead and their anonymous killers become their own context. The horror becomes absurd.

Philip Gourevitch

When the citizens at large administer the state for the common interest, the government is called by the generic name - a constitution.

Aristotle

I was in the supermarket the other day, and I met a lady in the aisle where they keep the generic brands. Her name was 'woman.

Steven Wright

Bobby's World touched a lot of people. That's why the family's last name is Generic. Uncle Ted is based on uncles we've all had.

Howie Mandel

Yoga is a generic name for any discipline by which one attempts to pass out of the limits of one's ordinary mental consciousness into a greater spiritual consciousness.