A Quote by Al Ries

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. — © Al Ries
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
There is timing in everything. Timing in strategy cannot be mastered without a great deal of practice.
I have not seen the Himalayas. But I have seen Sheikh Mujib. In personality and in courage, this man is the Himalayas. I have thus had the experience of witnessing the Himalayas.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.
Everybody wants to disown neocon strategy, including the neocons, because that strategy never worked. Still, it was, in point of fact, a strategy. Nobody else has one.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
I lived in Red Hook, Brooklyn, for about 10 years, and then we moved out to Jersey City after my wife and I bought a house up in the Catskills. I miss Brooklyn, but the commute to the Catskills is about 45 minutes shorter.
Marketing and innovation make money. Everything else is a cost.
I think, in comedy, timing is everything. You and I could tell the same joke, but if one of our timing is off, it won't be as funny. You've gotta know when to deliver your punch-lines.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
There are only two things in a business that make money - innovation and marketing, everything else is cost.
The best marketing strategy ever: CARE
I'd say that, to be a good deal maker, you have to have three basic characteristics - timing, timing, and timing.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
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