A Quote by Al Ries

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Al Ries

Quote Topics

Mind Positioning Product Prospect

Quote Author

Al Ries
American - Author
Born: November 14, 1926

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Al Ries

A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.

David Ogilvy

For male and female entrepreneurs alike, having a woman investor can bring credibility when discussing product positioning and expansion opportunities.

Emily Weiss

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

Donald A. Norman

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

Seth Godin

A man in Tom Ford will develop a nice, long relationship with the brand. Ford is very smart about positioning his product. He's a name that is going to remain huge.

Nick Wooster

Market type determines the startup's customer feedback and acquisition activities and spending. It changes customer needs, adoption rates, product features, and positioning as well as its launch strategies, channels and activities.

Steve Blank

I'm really trying to work on my defensive positioning.

DeAndre Yedlin

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Al Ries

I've been trying to work on my positioning and defensive game.

Thomas Vanek

Positioning should be decided before the advertising is created

David Ogilvy

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.