A Quote by Al Ries

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower. — © Al Ries
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
I am an idealist. I often feel I would like to be an artist in an ivory tower. Yet it is imperative that I speak to people, so I must desert that ivory tower. To do this, I am a journalist - a photojournalist. But I am always torn between the attitude of the journalist, who is a recorder of facts, and the artist, who is often necessarily at odds with the facts. My principle concern is for honesty, above all honesty with myself.
The sort of the most efficient way for online dating marketplace to evolve and, in fact, any marketplace to evolve is to have one really big market where people can enter and exit as they please, where people have really advanced search, sort, and filtering technology.
You can't just hoard your ideas inside the ivory tower. You have to get them out into the world.
Jan built herself an ivory tower to keep the wolves out; she never dreamed they were already inside.
I don't see myself in an ivory tower.
We need to take music out of the ivory tower - both for musicians and for the public. Otherwise, classical music will not survive the 21st century.
That's a big part of being a designer now: going out, having dinners, meeting people. Being in an ivory tower, you can feel very removed.
I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities.
An ivory tower is a fine place as long as the door is open.
The artist's life is to be where life is, active life, found in neither ivory tower nor concrete shelter; he must be out listening to everything, looking at everything, and thinking it all out afterward.
I'd much rather be in the world than in some ivory tower somewhere.
I think the obligation of a poet is not to be in an ivory tower; it is not to be isolated but to be among people.
I don't want to live in an ivory tower, being the songwriter who just turns inward.
The commonest ivory tower is that of the average man, the state of passivity towards experience.
Repentance is like antiseptic. You pour antiseptic onto a wound and, at first, it stings. Then it heals.
Smooth shapes are very rare in the wild but extremely important in the ivory tower and the factory.
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