A Quote by Alain Wertheimer

Horses are the brand value of 'Wertheimer Freres.' — © Alain Wertheimer
Horses are the brand value of 'Wertheimer Freres.'

Quote Topics

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Not all horses are going to be show jumpers, not all horses are going to be dressage horses. So you have to sort of find where the horse physically fits into what might suit him, but all horses can be comfortable and all horses can have good, solid fundamentals.
The corncob was the central object of my life. My father was a horse handler, first trotting and pacing horses, then coach horses, then work horses, finally saddle horses. I grew up around, on, and under horses, fed them, shoveled their manure, emptied the mangers of corncobs.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have a point of view, a brand, to really add value. You can't just talk about it, and say well, we are smart people.
If you add the value, you will become the brand. Find a way to add more value than anyone else does
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
All these retailers these days are under pressure. Why? It's because... for the last 30 years, value equaled price. But now, value equals price, convenience, and a little bit of brand.
For centuries, humans have said to horses, 'You do what I tell you or I'll hurt you.' Humans still say that to each other -- still threaten, force and intimidate. I'm convinced that my discoveries with horses have value in the workplace, in the educational and penal systems, and in the raising of children. At heart, I'm saying that no one else has the right to say 'you must' to an animal -- or to another human.
I realized horses have personality when I bought one and I had one, who's now out to pasture, a horse named Drifter. Before that, I was a city boy. Horses, I used to go out to the LaBagh Woods and ride at a stable once every two years or something; no idea about horses. Dogs, I knew, had personalities, but not horses.
I'm used to riding horses. My father used to breed horses when I was a child. I grew up in Tipperary, in the country, and lots of people have horses there.
It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
I ride horses, I love horses, I've owned horses.
I had been riding horses before my memory kicked in, so my life with horses had no beginning. It simply appeared from the fog of infancy. I survived a difficult childhood by traveling on the backs of horses, and in adulthood the pattern didn't change.
In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.
With horses, familiarity breeds comfort. If you haven't been around horses for a while (or ever), the best thing to do is to go to the racetrack, a horse show, a rodeo, or some other horsey activity, and watch the horses. Familiarize yourself with the way they move and behave themselves.
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