A Quote by Alan Cooper

Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.
Write your goals down in detail and read your list of goals every day. Some goals may entail a list of shorter goals. Losing a lot of weight, for example, should include mini-goals, such as 10-pound milestones. This will keep your subconscious mind focused on what you want step by step.
I always say that talent and capability is everywhere, all it needs is opportunity.
A restaurant wine list is praised and given awards for reasons that have little to do with its real purpose, as if it existed only to be admired passively, like a stamp collection. A wine list is good only when it functions well in tandem with a menu.
Chile needs to unite behind the goals of reducing poverty and creating more equal opportunities so that everyone can benefit from what the country has to offer.
Developing countries present a real opportunity for sustainable consumption. There, we can start from a clean slate and develop appropriate products and services that serve people's needs in a more efficient, integrated way.
Human language has a vocabulary suited to our daily needs and functions: the shape of any human language maps approximately to the needs and activities of our mundane lives. But few would deny that there is another dimension of human existence which transcends the mundane: call it the soul, the spirit: it is that part of the human frame which sees the shimmer of the numinous.
In all our businesses, we are out to build local capability in four basic aspects - product line, manufacturing and supply chain, the service team, and the financing and investment capability.
It is no coincidence that a rebirth of psychedelic use is occuring as we acquire the technological capability to leave the planet. The mushroom visions and the transformation of the human image precipitated by space exploration are spun together. Nothing less is happening than the emergence of a new human order. A telepathic, humane, universalist kind of human culture is emerging that will make everything that preceded it appear like the stone age.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
The technologists claim that if everything works [in a nuclear fission reactor] according to their blueprints, fission energy will be a safe and very attractive solution to the energy needs of the world. ... The real issue is whether their blueprints will work in the real world and not only in a "technological paradise."... Opponents of fission energy point out a number of differences between the real world and the "technological paradise." ... No acts of God can be permitted.
Mystery is gone to the certainty of technological principles. So the real terror, the real aggression against life comes in the form of the pursuit of our technological happiness.
Animation tends to have several different writers who serve different functions. I think, on a lot of animated features, there are a lot of writers who don't get credited. It's the policy at Disney, for instance, in deciding who gets credit. It depends on the writer's contract, so many things.
I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I look at that and say, "Hey, that's an exciting thing to get behind!" Because they can improve that product. That leaves more upside from an innovation and revenue potential than you're gonna find in a lot of places. So you could say that's a downside, I see that as an opportunity.
One cannot understand how racism functions in the U.S. today if one ignores group power relations.
We might expect intelligent life and technological communities to have emerged in the universe billions of years ago. Given that human society is only a few thousand years old, and that human technological society is mere centuries old, the nature of a community with millions or even billions of years of technological and social progress cannot even be imagined. ... What would we make of a billion-year-old technological community?
At the core, coaching authenticity is complicated - some might say impossible. Telling someone to be authentic sounds pretty low calorie, especially to a founder plowing through a list of product and operational goals. But it's important.
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