A Quote by Alan Cooper

Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.' — © Alan Cooper
Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.'
Question: When you’re one of the few people who can do something to fix a problem, just how responsible does that make you for it? Answer: It’s how you choose to answer that question that defines you.
I never buy anything unless I can fill out on a piece of paper my reasons. I may be wrong, but I would know the answer to that ...I'm paying $32 billion today for the Coca Cola Company because... If you can't answer that question, you shouldn't buy it. If you can answer that question, and you do it a few times, you'll make a lot of money.
It isn't a question of enhancement through design. Whether an editor realizes it or not, design is part of what he does every time he prints the paper.
Intellectuals know how to answer the question, 'What God do I believe in?' not only through the question of 'What God do I abhor?' Intellectuals can also answer the question of 'What flag do I wave?' without having to answer the question of 'What flag do I burn.'
Science tries to answer the question: "How?" How do cells act in the body? How do you design an airplane that will fly faster thansound? How is a molecule of insulin constructed? Religion, by contrast, tries to answer the question: "Why?" Why was man created? Why ought I to tell the truth? Why must there be sorrow or pain or death? Science attempts to analyze how things and people and animals behave; it has no concern whether this behavior is good or bad, is purposeful or not. But religion is precisely the quest for such answers: whether an act is right or wrong, good or bad, and why.
If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.
To be a scientist you have to be willing to live with uncertainty for a long time. Research scientists begin with a question and they take a decade or two to find an answer. Then the answer they get may not even answer the question they thought it would. You have to have a supple enough mind to be open to the possibility that the answer sometimes precedes the question itself.
In philosophy it is always good to put a question instead of an answer to a question. For an answer to the philosophical question may easily be unfair; disposing of it by means of another question is not.
People always come up to me and ask what the next 'big short' will be. The truth is I simply do not have an answer, and do not want to have an answer, to this question.
The argument for intelligent design basically depends on saying, 'You haven't answered every question with evolution,'... Well, guess what? Science can't answer every question.
The argument for intelligent design basically depends on saying, 'You haven't answered every question with evolution,'... Well, guess what? Science can't answer every question
To answer the question, though: I didn't always want to direct. I just liked the idea of it. If a friend was making a short and needed someone who knew screen direction, I would jump in. It would be horrible, but it led to a short, then another, and another. It was like student films.
The toughest question has always been, "How do you get your ideas?" How do you answer that? It's like asking runners how they run, or singers how they sing. They just do it!
Do not ask the stones or the trees how to live, they can not tell you ; they do not have tongues; do not ask the wise man how to live for, if he knows , he will know he cannot tell you; if you would learn how to live , do not ask the question; its answer is not in the question but in the answer, which is not in words; do not ask how to live, but, instead, proceed to do so.
I have not been able to give a concrete answer to the question of how the nations of Asia can create their own unique liberal arts traditions that are not simply the importation of a Western model. The question is a critical one and the answer must come from Asian universities themselves.
There is nothing there - no soul - there is only this question about after death. The question has to die now to find the answer - your answer; not my answer - because the question is born out of the assumption, the belief, that there is something to continue after death.
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