A Quote by Alan Cooper
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that only people with a lot of money and a lot of skill have access to them. A disruptive technology is an innovation that simplifies the product and makes it so affordable that a whole new population of people can now have one and use it at the beginning for simple applications, and then it improves to the point that it makes the old technology obsolete.
There are two methods in software design. One is to make the program so simple, there are obviously no errors. The other is to make it so complicated, there are no obvious errors.
There are many innovators hard at work seeking to perfect alternatives to meat, milk, and eggs. These food products will, like computer-generated graphics or photography or sound systems, just keep getting better and better until there is little difference between an animal-based protein and a plant-based one, or farm-produced versus cultured meat. That will make it easy for people to make the kinds of choices that will usher in a world with far less violence.
There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.
In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.
Ironically, the main task of chess software companies today is to find ways to make the program weaker, not stronger, and to provide enough options that any user can pick from different levels and the machine will try to make enough mistakes to give him a chance.
PhotoShop is a program I use all the time with my 2D stuff. And that's an extraordinary program - you really can do anything there, and I've never hit my head on the ceiling. The 3D stuff is incredibly complicated, monstrously complicated, but for the things that I want to do, I've found very simple and interesting ways, I hope, of making images without getting tied up too much in the maps and technicalities.
I came out of an electronic music scene that based all its music on software. It was a real boys thing, a real testosterone thing - software and the relationship between music and the software - to the point where it was like a closely guarded secret.
When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
If the society toward which we are developing is not to be a nightmare of exhaustion, we must use the interlude of the present era to develop a new technology which is based on a circular flow of materials such that the only sources of man's provisions will be his own waste products.
We're looking at the dawn of a new arms race. For example, Germany technically opposes the US space militarization program, but is bound to get involved. Otherwise it will be left behind in the development of advanced technology. Germany understands that very well. The US understands it too, and they fully expect that Germany and other countries that they want on board will go along with the program.
On the back end, software programming tools and Internet-based services make it easy to launch new global software-powered start-ups in many industries - without the need to invest in new infrastructure and train new employees.
The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles, maybe 2 to 1. But in software, it's at least 25 to 1. The difference between the average programmer and a great one is at least that. The secret of my success is that we have gone to exceptional lengths to hire the best people in the world. And when you're in a field where the dynamic range is 25 to 1, boy, does it pay off.
People will realize that software is not a product; you use it to build a product.
In computers, every 'new explosion' was set off by a software product that allowed users to program differently.
It's easy to fall into the trap of assuming that a new technology is very similar to its predecessors. A new technology is often perceived as the linear extension of the previous one, and this leads us to believe the new technology will fill the same roles - just a little faster or a little smaller or a little lighter.
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