A Quote by Alan Mulally
Consumers want safe and really efficient automobiles.
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The similarities between commercial airplanes and automobiles are striking. It's all about safe and efficient transportation using the latest technology and the best fuel efficiency.
The consumers are merciless. They never buy in order to benefit a less efficient producer and to protect him against the consequences of his failure to manage better. They want to be served as well as possible. And the working of the capitalist system forces the entrepreneur to obey the orders issued by the consumers.
I see so many people living in a bubble. They want to be safe, they want their kids to be safe, and they want their friends to be safe. And I get that. That's awesome and really admirable. But life is not about who gets out the cleanest at the end, or who's the most well-preserved and healthiest.
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
Some years ago a top Ford official was showing the late Walter Reuther through the very automates plant in Cleveland, Ohio and he said to him jokingly, "Walter, you'll have a hard time collecting union dues from these machines." and Walter said, "you are going to have more trouble trying to sell automobiles to them." Both of them let it stop there. There was a logical answer to that ... the owners of the machines could buy automobiles and if you increase the number of owners you increase the number of consumers.
When I joined Time Inc., one of the things that was important to me was ensuring that our content is where consumers want to read it. The Apple newsstand is an important place where a lot of consumers are. And Apple is really becoming a good partner to publishers. We are confident we can deliver a experience for our readers that 's really good.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
We all want safe, secure, private data, but we also want safe and secure communities. And we can have both. I really do believe that.
I obviously want a safe world for everybody if we're getting really deep, but my safe and happy place is always going to be music.
We want the spirit of America to be efficient; we want American character to be efficient; we want American character to display itself in what I may, perhaps, be allowed to call spiritual efficiency - clear disinterested thinking and fearless action
When companies try to guess what consumers want, they essentially make the choice for consumers.
A wealthy man can preserve his wealth only by continuing to serve the consumers in the most efficient way.
As more consumers demand less sugar, the food and beverage manufacturers will eventually come into line with what the consumers want.
I want a Mini-Cooper because it's fuel efficient, emissions efficient and all that stuff. It's small and better for the environment. I think that will be my next car.
Everyone wants to be safe. Well, I got news for you: You can't be safe. Life's not safe. Your work isn't safe. When you leave the house, it isn't safe. The air you breathe isn't going to be safe, not for very long. That's why you have to enjoy the moment.
Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.
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