A Quote by Alber Elbaz
How do you stand out as a fashion ad campaign? By using people off the street; it does generate buzz.
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How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.
The fact is that there's hundreds of thousands of incredibly motivated, active political partisans working on the blogs. These people generate buzz, it generates local activism. These aren't the kind of people that pay attention a little to politics, turn it off and then do something else. They live and breathe politics. And anybody that wants to build a movement or a successful campaign needs people like the people who read blogs.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
I love fashion. What I love is the ability to express yourself, to be able to make a product and shoot an ad campaign that tosses you out into the world and lets you have a voice in contemporary culture, iconography. I felt a little bit neutered not having that voice.
People have not changed. The media and its love for the fashion world behind the scenes has changed, giving people more access to changing tastes and opinions everywhere. There has been a shift in the last few years, with the new exposure of personal styles on blogs and Instagram and websites, so people are more interested now in showing their own fashion sense and expressing their own style without copying an entire look from an ad campaign. Because of that, stores need to move toward more personal edits and styling.
People get together and they donate to organizations so that a pile of money can be used to create a message that can be broadcast en masse as part of the a political campaign. They are the lifeblood of Hillary Clinton campaign, the banks and all these big time rich people from Hollywood and Silicon Valley are the mother's milk of her campaign. They are the money. She just doesn't want Donald Trump to have it or any other Republican to have it or any average citizen to be able to bundle his money with other people's money and create an ad or a campaign.
Certain anthropologists hold that man, having discovered tools, ceased to evolve biologically. Animals, never having discovered them, continue to fashion drills out of their beaks, oars out of their hind feet, wings out of their forefeet, suits of armor out of their hides, levers out of their horns, saws out of their teeth. Whether this be true or not, all authorities agree that man is the tool-using animal. It sets him off from the rest of the animal kingdom as drastically as does speech.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
Brands were a by-product of having great products and communicating them well to people. Power stations that generate a lot of electricity probably have a lot of steam coming out of the chimneys. That doesn't mean to say that the engineers stand around working out how to make more steam.
In most cases I start off with a sketch. But I'm also thinking about real images: out of National Geographic, out of fashion magazines, out of The Economist, out of Time. I'm making a sketch, but I'm using the existing images that have been put out in the world.
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.
In the year and a half I was on SNL, I never saw anybody ad lib anything. For a very good reason - the director cut according to the script. So, if you ad libbed, you'd be off mike and off camera.
If the first inward thought is not warded off, it will generate a desire, then the desire will generate a wish, and the wish will generate an intention, and the intention will generate the action, and the action will result in ruin and divine wrath. So evil must be cut off at its root, which is when it is simply a thought that crosses the mind, from which all the other things follow on.
I don’t like the collusion between high fashion design and high street. You have to know where you stand. I belong to luxury fashion. That’s what I’ve always felt and embraced. I like the best quality, the best fabrics and the most creative field in fashion. I will stay consistent. I belong to this world.
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