A Quote by Albert Einstein
Genius is when an idea and the execution of that idea are simultaneous.
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What makes success is not your genius idea, but the execution and follow-through around it
Most of the pilots I choose do not have high-concept ideas, so for me it's not the idea as much as the execution of the idea, and if the idea, like you take a bar in Boston, that's not a high-concept idea. But if it's executed well, it makes a great show.
I always love that phrase, 'Oh, this is a good idea, but it's execution dependent.' As if anything in life is not execution dependent. Breathing is execution-dependent.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
An idea isn't worth that much. It's the execution of the idea that has value. If you can't convince one other person that this is something to devote your life to, then it's not worth it.
People don't understand this: Ideas are important, but they're not essential. What's essential and important is the execution of the idea. Everyone has had the experience of seeing a movie and saying, "Hey! That was my idea!" Well, it doesn't mean anything that you had that idea. There's no such thing as an original concept. What's original is the way you re-use ancient concepts.
It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.
An average idea enthusiastically embraced will go farther than a genius idea no one gets.
Companies over-emphasize idea generation and under-emphasize idea execution when it comes to innovation.
In every idea of genius or in every new human idea, or, more simply still, in every serious human idea born in anyone's brain, there is something that cannot possibly be conveyed to others.
I'm not the first person to have said this - no writer ever feels that the execution of a book lives up to the idea for that book. The execution always falls short.
I pretty quickly move from an idea to possibilities for execution. If there's one advantage, I think, with working in television for even a short amount of time is trying to gain a faculty for processing a storyline or an idea and how to then best implement that and execute that as swiftly as possible.
I think having a great idea is vastly overrated. I know it sounds kind of crazy and counterintuitive. I don't think it matters what the idea is, almost. You need great execution.
I think feature films sell on the idea, and I think TV works based almost entirely on execution. I don't think anybody is going, 'Wow, that show is executed poorly, but the idea is so cool I just have to keep watching.'
The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.
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