Once we realized that there were these 25 invariable types - the class politician, the frigid popular girl, the kid who tags along behind the jocks - once we came up with these key characters in a cloud of marijuana, the whole thing just came together. One of the things I'm really proud of is how much of a high-school yearbook it is in its look, so much so that Hunter Publishing had the art director, David Kaestle, and I come for years to their annual convention and do a little talk on how not to do a yearbook.