A Quote by Alex North
Today it's not culture; it's box office.
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I didn't know box office was a thing you could possess but I don't have it. I go up for lovely roles and people with this nebulous thing called box office get them so there isn't much I can do about that unless you know where I can get some box-office myself!
While we have a very strong popular culture, the roots of American culture are very shallow, and we put emphasis on how a movie does as far as the box office goes. Many years ago, it would have been vulgar to print box - office grosses in the paper. Now The New York Times does it, and it's the big story for people interested in arts and entertainment on Monday. Which is why emphasis has shifted away from filmmakers and fallen on movie stars and business people.
The effort always remains that my new film outdoes my last in terms of performance and gets better box office success. Box office is the sole reason why I do films.
I hate how box-office failures are blamed on an actress, yet I don't see a box-office failure blamed on men.
Box office success has never meant anything. I couldn't get a film made if I paid for it myself. So I'm not 'box office' and never have been, and that's never entered into my kind of mind set.
It's not simply that British films do well at the box office and generate revenue, it's that they provide a window to the world of what Britain and its culture is about.
There's only one barometer for the commercial success of a film and that's the box office. The obsession with box office doesn't annoy me. It's the main part of the business, if you get irritated with the main part then you're in trouble.
People can criticise all day long, I think I've proven myself, I think I deliver. And I agree, box office does not mean a movie's good, but I feel like I'm making good movies and I'm delivering in box office.
So much of the downstream revenue is linked to that initial excitement, to how much revenue is produced in the domestic box office. For example, what we pay for a film three years later is highly correlated to how well it did in the box office.
To me, the box-office is basically the cost of film. If your film costs so much and your box-office is so much and a bit more, you are okay.
Something's happened in our society which I don't think is beneficial, and that's that you see the public being fed box-office news. Newscasts now, every local station - I've been traveling around the country a lot, and you see the local news, and they give box-office reports.
I hate how box office failures are blamed on an actress, yet I don’t see a box office failure blamed on men. I think a lot of the time in films, men get roles where they create their own destiny and women are just tools, supporters for that. I guess it’s because we live in a patriarchal society, where feminism is a dirty word.
I'm not chasing independence, I'm chasing Walt Disney. I'm looking for a large piece of that box-office pie, not a tiny piece of that box-office pie.
Success has nothing to do with box office as far as I'm concerned. Success has to do with achieving your goals, your internal goals, and growing as a person. It would have been nice to have been connected with a couple more box office hits, but in the long run, I don't think it makes you happier.
Often, in the movie business, they need somebody who will garner box office because they need to pay for the movie. So the people who are in movies that make a lot of money are the people who most often get cast in studio pictures. In my career, I've never been a box office name.
I came to office promising major ethics reform to end the culture of self-dealing. And today, that ethics reform is a law. While I was at it, I got rid of a few things in the governor's office that I didn't believe our citizens should have to pay for. That luxury jet was over-the-top. I put it on eBay.
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