A Quote by Alex Scott
I've always been a strong presence on social media. That's how I've connected with my fans, and in doing that, I'm allowing them to win.
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Why being involved in social media has had such a tremendous impact on me, is deeply connecting me with fans in ways that I never had before. I was connected with fans and I always appreciated the relationship I had with fans, but, through social media, it allowed a deeper connection.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
I feel like in NASCAR, there's not many personalities that take up social media. Most of the time, it's just the media person doing it for them, and you don't get that connection with the fans when you do that.
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
The way things happen on social media is so abusive and everyone needs to take personal responsibility for what they write and not allowing this misinterpretation and shaming culture on social media to persist.
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
Technology has allowed me to reach my fans directly. Social media: it has been a complete revolution of how to interact, promote and share things.
With any minority group, it takes a strong presence in the public eye to make a change because everything nowadays is social media.
I think success has a downside. The more successful you get and the more out there you are in the world, the more vulnerable you are and the more you are open to hate, especially because of social media. But it also depends what you class as success, because someone could do something mean and class that as success for them. But for me, if you're doing something positive that's allowing someone to have a better wellbeing, or embrace their life more, you have to go for it, but know there's always going to be people who hate on you for doing what you're doing.
Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.
You might think you're connecting with your friends on Facebook but when was the last time you went out with your friends and asked them how they were doing? When was the last time you called them and prayed with them and really had a conversation? Go ahead and do those things with social media. I get it. I really do. But if you're lacking the other things, that's when it's out of balance and you're not really connected.
To this day, I continuously get social media people tweeting doing 'Glorious Bombs' from all over the world. You have little kids doing them. You have moms doing them who have no idea what they're doing, but they're doing it. It's become one of those entertaining things.
When I first came into the NFL, I was just trying to be super, super ready to learn the plays and all that. Now, I've found more balance. I think that with new life coming in, and family and everything else, balance has been critical. That goes for the social media part, too - allowing the fans to come into our world a little is cool.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
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