A Quote by Alexander Isley

A brand is the promise of an experience. — © Alexander Isley
A brand is the promise of an experience.

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A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
A brand is a promise. A good brand is a promise kept.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.
When you look at a strong brand, you see a promise.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
The Father is truly the only Promise Maker who is in earnest a Promise Keeper. A promise from God is a promise kept.
I promise to question everything my leaders tell me. I promise to use my critical faculties. I promise to develop my independence of thought. I promise to educate myself so I can make my own judgments.
A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.
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