A Quote by Alexander Osterwalder

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.

Alexander Osterwalder

Quote Topics

Allowed Apple Because Big Book Business Business Model Color Contrary Create Designed Differently Enough Format Four Fully Generation House However Industry Just Landscape Logic Model Naive Need Product Products Publishing Publishing House Publishing Industry Similar Things Thought Us Would

Quote Author

Alexander Osterwalder
Swiss - Businessman

Now, almost twenty years since my last job in book publishing, I know that there are far more socially inept people in book than in magazine publishing. At the time, however, I just didn't feel I was enough: smart enough, savvy enough, well read enough, educated enough, charming enough. Much of this was probably because I was very naive, and didn't really know how to behave in an office. This made me a terrible assistant, which in turn made me a terrible junior book editor.

Hanya Yanagihara

I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry.

Trip Hawkins

I think publishing's strength is also its weakness. It's got such a rich and celebrated history as an industry. For the most part, publishing people are incredibly creative, business is done based on the strength of relationships, and the product being peddled is books.

Jennifer Gilmore

Book publishing was never a heaven "run by editors", and it is by no means today a hell "run by accountants." If our "sole interest" was "instant profit," not only would we never do any number of the things we actually do every day, we probably wouldn't be in book publishing at all.

Patrick Nielsen Hayden

With the communication internet, whole industries have been disrupted. You're in the publishing industry, you understand that. Before, we had newspapers, magazines - now you're on the web. I'm in book publishing. I don't have to tell you what's happened to us. Television has taken a hit. The music industry. But, thousands of new businesses have emerged on this new communication revolution platform. Not just Google, Facebook, and Twitter. There are thousands of operations. Businesses that are doing the platforms, the apps. They're mining the big data. They're creating the connections.

Jeremy Rifkin

McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.

Dave Eggers

I've always liked the tradition of publishing work serially in the comic-book 'pamphlet' format and then collecting that work in book form, so I've just stuck with it.

Adrian Tomine

I came into book publishing without any particular impulse to be in book publishing.

Michael Korda

I have students that I tell, "If your book doesn't sell or you can't publish it, write another book. Quit sitting around." The publishing world is a business, but it's not any big deal. An editor is not your guru. Your agent is not your guru.

Natalie Goldberg

Apple doesn't need to maximize book sales. It simply needs to keep publishers happy enough to maintain an impressive-sounding inventory of titles while waiting for entirely new forms of publishing to develop.

Virginia Postrel

The trouble with the publishing business is that too many people who have half a mind to write a book do so.

William Targ

I enjoy writing. Publishing... not so much. I've been lucky to work with some very talented people in the publishing world, and the print industry has allowed me to write full time.

J. A. Konrath

In 2008, when I wrote Book 1 and Book 2, the head of the publishing house suggested twelve books - one each month. For practical reasons, that didn't work out.

Karl Ove Knausgard

Publishing is a business. Writing may be art, but publishing, when all is said and done, comes down to dollars.

Nicholas Sparks

Many writers hate the shilling process, and I understand that. However, it's really the only thing about the publication process you can somewhat control. You can't affect reviews. But you can try to find your book an audience. One of the problems with the book publishing industry is that their publicity efforts tend to be spent on people who already read, and know how to discover, literary fiction.

Hanya Yanagihara

Everyone does a style book, and I wanted to write a business book for people that didn't think they would like a business book.