A Quote by Alexander Wang

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me. — © Alexander Wang
Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.
I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
The problem we encountered with Wave at Google was that we became very isolated from the rest of the company. And in the time that it took us to build Wave, the rest of the company changed direction. I think that has a lot to do with why the product failed.
I described the CEO job as knowing what to do and getting the company to do what you want. Designing a proper company culture will help you get your company to do what you want in certain important areas for a very long time.
If you are a single product company, then you are a contract company. But if you enter the retail market, then you have to be a multiple product company.
Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
Rest, rest, rest, rest, rest. Nutrition is obviously very important, but rest is equally important. At rest is when your body is trying to recover.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.
Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.
Disney is looking at growing in emerging markets - and for them India is an important market. They also recognize how important it is to partner with a local Indian company.
If business is going to continue to sell through the decades, it must also promote an understanding of what made those products possible, what is necessary to a free market, and what our free market means to the individual liberty of each of us, to be certain that the freedoms under which this nation was born and brought to this point shall endure in the future ... for America is the product of our freedoms.
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.
I think that there is clearly an understanding that the women's market is an important market. It's still often perceived as separate when it's not.
One of the most important analytic tools when assessing an investment is an intellectually advantaged disparate view. This includes knowing more and perceiving the situation better than others do. It is also critical to have a keen understanding of what the market expectations for any investment truly are. Thus, the process by which a disparate perception, when correct, becomes consensus should lead to meaningful profit. Understanding market expectation is at least as important as, and often different from fundamental knowledge.
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