A Quote by Alexey Brodovitch
The best way to achieve surprise quality is by avoiding cliches.
Related Quotes
Beware of clichés. Not just the clichés that Martin Amis is at war with. There are clichés of response as well as expression. There are clichés of observation and of thought - even of conception. Many novels, even quite a few adequately written ones, are clichés of form which conform to clichés of expectation.
There are so many ways to lose, but so few ways to win. Perhaps the best way to achieve victory is to master all the rules for disaster, and then concentrate on avoiding them.
I always use the basic quality of people to achieve what I want to achieve. That's a different way of thinking. I always love that they do things. And when it goes wrong, well, try to correct it in one way or another.
[I] vow[ed] to fight against socialized medicine....On healthcare, I agree with the President that we need to get costs under control...I can also say without hesitation, that the quality of healthcare in this county is second to none - and sacrificing quality to achieve these necessary reforms is not acceptable. A single payer, government run healthcare system is the worst possible way to achieve this goal.
To idealize: all writing is a campaign against cliché. Not just clichés of the pen but clichés of the mind and clichés of the heart.
Luxury is research in quality. It's quality with no compromise. What does that mean? That you don't think about how much something will cost to be able to achieve the very, very best.
High-quality public education - combined with other appropriate support, as needed - is the best way to achieve the Oregon Business Plan's goal of reducing the number of people living in poverty.
I seem to know all the cliches, but not how to put them together in a believable way. Or else these stories are terrible and grandiose precisely because all the cliches intertwine in an unrealistic way and you can't disentangle them. But when you actually live a cliche, it feels brand new, and you are unashamed.
Two cliches make us laugh. A hundred cliches move us. For we sense dimly that the cliches are talking among themselves, and celebrating a reunion.
Humor is based on surprise, and surprise is a milder way of saying shock. It's surprise that makes the joke.
I've got a feeling that with the best coppers - and in fact the best people in any field of work - what sets them apart is a maverick quality. People who are not afraid to bend the rules in order to achieve the universally desired end.
I go back to [the idea] that we are avoiding all of these unknowns, we're avoiding the night - most of us - we're avoiding the encounters, but we're also afraid to deal with something unknown, unseen.
The British system denied any role for human creativity, and instead argued, that if man merely followed his hedonistic desires, pursuing pleasure and avoiding pain, objective laws would naturally guide society to achieve the best allocation of wealth.
The best way to confront your fears it to stop avoiding the situation you're most afraid of.
The paradox of perfection is that you should try and achieve it by doing quality work even though you know you can never achieve it.
Avoiding life, avoiding making any concrete plans for your life-that's just one way you're pretending you can keep bad things from happening to you again.
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