A Quote by Alfred North Whitehead

The vitality of thought is in adventure. Ideas won't keep. Something must be done about them. When the idea is new, its custodians have fervor, live for it, and if need be, die for it.
The vitality of thought is in adventure. Idea's won't keep. Something must be done about them. When the idea is new, its custodians have fervour, live for it, and, if need be, die for it. Their inheritors receive the idea, perhaps now strong and successful, but without inheriting the fervour; so the idea settles down to a comfortable middle age, turns senile, and dies.
Ideas won't keep; something must be done about them.
Ideas won't keep. Something must be done about them.
And we should forget, day by day, what we have done; this is true non-attachment. And we should do something new. To do something new, of course we must know our past, and this is alright. But we should not keep holding onto anything we have done; we should only reflect on it. And we must have some idea of what we should do in the future. But the future is the future, the past is the past; now we should work on something new.
There is something at the bottom of every new human thought, every thought of genius, or even every earnest thought that springs up in any brain, which can never be communicated to others, even if one were to write volumes about it and were explaining one's idea for thirty-five years; there's something left which cannot be induced to emerge from your brain, and remains with you forever; and with it you will die, without communicating to anyone perhaps the most important of your ideas.
You have enemies? Why, it is the story of every man who has done a great deed or created a new idea. It is the cloud which thunders around everything that shines. Fame must have enemies, as light must have gnats. Do no bother yourself about it; disdain. Keep your mind serene as you keep your life clear.
Cities need old buildings so badly it is probably impossible for vigorous streets and districts to grow without them.... for really new ideas of any kind--no matter how ultimately profitable or otherwise successful some of them might prove to be--there is no leeway for such chancy trial, error and experimentation in the high-overhead economy of new construction. Old ideas can sometimes use new buildings. New ideas must use old buildings.
Al forms of consensus about ''great'' books and ''perennial'' problems, once stabilized, tend to deteriorate eventually into something philistine. The real life of the mind is always at the frontiers of ''what is already known.'' Those great books don't only need custodians and transmitters. To stay alive, they also need adversaries. The most interesting ideas are heresies.
It is not wealth, it is not station, it is not social standing and ambition which can make us worthy of the Jewish name, of the Jewish heritage. To be worthy of them, we must live up to and with them. We must regard ourselves their custodians.
New ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them
What I really need is to get clear about what I must do, not what I must know, except insofar as knowledge must precede every act. What matters is to find a purpose, to see what it really is that God wills that I shall do; the crucial thing is to find a truth which is truth for me, to find the idea for which I am willing to live and die.
There is this great idea about the logic of a politician, along the lines of: "Something must be done, this is something, therefore we must do it.
Ideas matter in New York. I am certain that more conversations in New York are about ideas than anywhere else. Not just vague theories, but ideas that New Yorkers have the will, and the clout, to do something about.
There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.
A lot of the time, you need to find the right home for ideas. You know, sometimes you think 'oh this'd be a sitcom, oh, no it wouldn't, it'd be a drama, or an educational thing, or a doco or something.' I've got loads of ideas and you just have to keep sending them and pitching them.
I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry.
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