A Quote by Alfred Robens, Baron Robens of Woldingham
Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.
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Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
It's a funny thing, 'The Office,' because millions and millions and millions and millions of people didn't watch it. But culturally, it is more of a phenomenon than almost anything else I can remember as far as British television is concerned.
You come out of drama school and do theatre and are interested in creative endeavour, then you drift into TV and movies and realise that artistic endeavour needs to balance with financial success. There's no point spending millions on a movie that doesn't make any money, because the people producing it won't make another one.
The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.
I don't watch much television. My old TV agent used to always get mad at me because he'd send me out on auditions and I'd be like, 'What's this show?' and he'd be like, 'It's literally the top show on television.' I wasn't allowed to watch TV as a kid.
Videos? Videos are important because millions of people watch TV and we can only tour and play so many places. But if you've got a video, then you're able to air it and millions and millions of people will see it.
When we got home from school, every TV in the house was on 'General Hospital,' so if I wanted to watch TV instead of do homework, I had to watch 'General Hospital.'
All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they could put on entertainment long enough to distract people into looking at products. It's for focusing people on advertising and separating you from money in some way. Some people forget that. The side product is that we get some great eye candy. TV is the best it has ever been right now. I don't have a problem with that since it's what keep us employed.
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
I still see myself on TV and think, 'Oh my God, I'm on a television, and there are millions of people watching,' and I get really nervous and embarrassed and insecure.
I don't get to watch a lot of TV, mainly because I'm busy working. And I pretty much try not to watch very much television at all, even American television, until I'm done with a season, because things start to creep into my head otherwise.
Most people just half-watch TV. They watch TV while they are doing many other things in the environment of their home. So, what they are doing goes through their ears as much as through their eyes. In television, the narrative and characters are in the foreground of everything, because you are watching TV as you do other stuff.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.
I know so many people who actually just watch television on their computers now and don't even really watch their TV anymore.
TV was my life, growing up. I ran home from school to watch television, and even did my homework with the TV on - my mom had a rule that as long as my grades didn't fall, I was allowed to. So it was my dream to work in television.
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