A Quote by Aliko Dangote

To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.
Manufacture, don't just trade. There is money in manufacturing even though it is capital intensive. To achieve a big breakthrough, I had to start manufacturing the same product I was trading on; which is commodities.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for our own benefit. We use it for us, not for other people.
I can carry a brand. I did it in the UK with an entire brand basically built around me, and my in-ring work speaks for itself.
The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.
I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.
There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?
I've always worn Superdry. It's a British brand, of course, and it's my go-to festival brand.
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
I had the honour and the privilege to launch the brand Dodo and Moa together with Amazon Fashion at the Amazon Fashion Studio. The brand is a brainchild of Zashed Fashiontech. It is a new age brand for women with a collection that is contemporary, fun and modern.
This site uses cookies to ensure you get the best experience. More info...
Got it!