A Quote by Aljamain Sterling
It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.
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As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
Instead of thinking about building up my image or building up my brand or building up my career, I've turned it and taken the approach of focusing on what I can give instead of what I can get. It's been a very enjoyable process for me. That's more of a heart position that I've taken. It's been one of the greatest things I've ever done.
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
When you're aware, from a young age, of how something plays in public, it makes you a young entrepreneur, whether you like it or not. I call most teenagers 'young entrepreneurs' because from a young age we're aware that our social media is building our brand. And if, when you're 13, you're concerned with building your brand, then "like" disparities matter.
Make sure you're building your brand early and make sure it's a good brand so in life after basketball, you have an option and you have resources to help you with that.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
Right now, at the age of 22, I'm making a living off of this and I'm building, not only just my brand, but I'm also building myself bell-to-bell. I'm building myself when that red light's on and I want to keep doing it.
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
I think the UFC's done a great job of building the brand, building the UFC, building MMA.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
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