A Quote by Allan Kozinn
Orchestras seem content to be museums now, even as they wring their hands about dropping subscription sales and graying listeners.
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There was a time when content could be manipulated with money, but today we have surpassed that. Now, only good content will create ripples and strike a chord because the artistes are connecting directly with their listeners through social media.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
The blues? Why, the blues are a part of me. They're like a chant. The blues are like spirituals, almost sacred. When we sing blues, we're singing out our hearts, we're singing out our feelings. Maybe we're hurt and just can't answer back, then we sing or maybe even hum the blues. When I sing, 'I walk the floor, wring my hands and cry -- Yes, I walk the floor, wring my hands and cry,'... what I'm doing is letting my soul out.
Now I'm having to live with sales of around 50,000 per album - but I'm pretty content with my place in the general scheme of things, even if it's meant I don't drive a fancy car and can't afford grand vacations.
If you sit around and wring your hands as they're all doing now until something happens to a major American city, then it is too late.
While there used to be one or two Pops orchestras, now there are all kinds of European orchestras that suddenly look upon this as a golden wand that can enable them to make money recording this music.
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
When I was at Marvel, they were in bankruptcy, which is hard to believe now with 'Avengers 2' out, but it was during the 1990s. It was a troubled place. Comic book sales were dropping. Work was scattered.
My job is to benefit the listeners first and foremost, entertain the listeners first and foremost, and to get ratings. You can't get ratings without listeners. So I wanna do things that the listeners enjoy, even though you may hate me for it or you may love me for that.
When museums are built these days, architects, directors, and trustees seem most concerned about social space: places to have parties, eat dinner, wine-and-dine donors. Sure, these are important these days - museums have to bring in money - but they gobble up space and push the art itself far away from the entrance.
We realized the best way to monetize content was through a subscription model.
Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.
Your fingernails are a joke, you've got no fangs, you can't see at night, your pink hides are ridiculous, your reflexes are nil, and you don't even have tails! Of course people aren't content! ... Now if tigers weren't content, that would be something to wonder about.
It is the fault of the United States that these terrible people, these insurgents and terrorists are out there. They are the ones that we ought to be focusing our energy on defeating and not just wring our hands about the fact that it's going to be difficult.
Each piece of content you create should lead your readers further down the path to purchase. Typically, sales and leads won't happen until a prospect has had multiple points of contact with you, so don't expect sales after a single blog post.
I also work with the regular orchestras in Munich, Germany and other similar orchestras.
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