A Quote by Alonso Duralde
Obviously the Internet has become something of a leveler; it was once a luxury to be able to reach a mass audience, and now anybody can do it, to some extent.
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Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury.
To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.
You want to do something that shows some type individuality and talent and imagination - at the same time, you want to be truthful to the predecessors, because obviously the audience liked something about them and you have to replicate that experience to a certain extent.
You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.
Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
Everyone should be concerned about Internet anarchy in which anybody can pretend to be anybody else, unless something is done to stop it. If hoaxes like this go unchecked, who can believe anything they see on the Internet? What good would the Internet be then? If the people who control Internet web sites do not do anything, is that not an open invitation for government to step in? And does anybody want politicians to control what can go on the Internet?
From the stage, I can reach a large audience, and you learn from being on stage how much a song reaches, what extent of the crowd a song can reach. I write in a way that can reach most of the audience, but I also wanted to have truly intimate moments as well, many intimate moments, more so than the big moments.
I always wanted to participate in something where I can show my talent, my capabilities, and also reach a mass audience. Everybody watches 'Bigg Boss.'
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
The cool thing about the Internet now is it's democratized platforms. Like, anybody can create a blog. Anybody can give themselves some type of place where their work is visible.
The internet has become one of the motors of the 21st century economy, allowing all of us to reach a global audience at a click of a mouse and creating hundreds of thousands of businesses and millions of jobs.
If you're up there performing a song for the first time, it's as if you're hearing it through their ears. You become acutely self-conscious of the song in performance, so that's a good thing before recording. But I like to have some surprises for the audience; I don't want the audience to know everything that's going to be on the record, because these days, with the Internet, people become avid collectors of pre-knowledge.
Through the Internet, ISIS and other terrorist groups reach people they wouldn't ordinarily be able to reach.
Timing is everything. It is not so much about who you know, especially now with the Internet, because anybody can become a superstar overnight.
With television, attention spans have been shortened. It's something we have to fight against: the dumbing down of the audience. To be part of an audience is a privilege. To be with the people on stage, to let them reach you. If you're doing a million other things, they won't reach you.
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