A Quote by Alvin Ailey

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater. — © Alvin Ailey
It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
The money I have made and will be making means nothing to me compared to the fact that about half of the black people I meet - ranging from the most sophisticated to the least sophisticated - say to me, 'I'm proud of you.' I feel strongly about always earning that and never letting black people down.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
If we aim for what is no longer possible, we will achieve only delusion and frustration. But if we aim for genuinely worthwhile goals that can be attained, then even if we have less energy at our command and fewer material goods available, we might nevertheless still increase our satisfaction in life.
White people's fear of Black people with guns will never cease to amaze me. Probably it's because they think about what they would do were they in our place. Especially the police, who have done so much dirt to Black people - their guilty conscience tells them to be afraid. When Black people seriously organize and take up arms to fight for our liberation, there will be a lot of white people who will drop dead from no other reason than their own guilt and fear.
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
We've got tremendous equity in cow spots and in the name Gateway, so this isn't anything radical, but you'll see us getting more sophisticated in our marketing efforts.
Records are always something that will be achieved, but they're not our aim. Our aim is to win games and nothing more.
Our success in America will involve two circles: Black Nationalism and Islam–it will take BN [Black Nationalism] to make our people conscious of doing for self & then Islam will provide the spiritual guidance. BN [Black Nationalism] will link us to Africa and Islam will link us spiritually to Africa, Arabia & Asia.
If sophistication is a matter of being in control of our primary reactions, we may now be sophisticated. At least we shall be fairly confident of ourselves and may, with any luck, be confident of others. Our object will be to enjoy our selves. But to make sure that our names are permanently on the cast list, it will be advisable to be of interest to others. This aim must never be confused with the desire to be popular.
You can't have anything valuable in your house. Niggers will break in and take it all! Everything white people don't like about black people, black people don't like about black people. It's like our own personal civil war. On one side, there's black people. On the other, you've got niggers. The niggers have got to go. I love black people, but I hate niggers. I am tired of niggers. Tired, tired, tired.
The more we expect technology to protect us from people in the same way it protects us from nature, the more we will sacrifice the very values of our society in futile attempts to achieve this security.
The more we reach out and become vulnerable and share our stories, the more people we will meet that will unite and help us to achieve more equality.
I was trained within a black radical tradition that encouraged struggle within our own movements because it sharpens collective analysis - bringing us closer to the tools we need to achieve liberation.
Give us our parliament in Scotland. We will start with no traditions. We will start with ideals. We will start with purpose, with courage. We will start with the aim and object that there will be 134 men and women, pledged to 134 Scottish constituencies, to spend their whole brain power, their whole courage and their whole soul in making Scotland into a country in which we can take people from all the nations of the earth and say: this is our land, this is our Scotland, these are our people, these are our men, our works, our women and children: can you beat it?
Al Sharpton is not important. He's nothing more than a black pawn in a very sophisticated white economic chess game.
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