A Quote by Amanda Hocking
I priced my books at what I would want to spend on an electronic book.
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I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.
To me, a book is a book, an electronic device is not, and love of books was the reason I started writing.
People are more likely to search for specific books in which they are actively interested and that justify all of that effort of reading them. Electronic images and sounds, however, thrust themselves into people's environments, and the messages are received with little effort. In a sense, people must go after print messages, but electronic messages reach out and touch people. People will expose themselves to information in electronic media that they would never bother to read about in a book.
When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
Like people would ever want to read books on an electronic screen.
I've gotten into doing electronic books and audiobooks, so I have an iPad. I still love reading a real book, but when you travel, it's better than carrying around a bunch of books.
For me, the most painful thing is the thought of shelves without books. This is the problem with the digital thing. I do not want to see it on electronic. I do not want to see all of those indices on Kindle. I don't want this physical object to disappear, because when it's there and it's present, it's continually suggesting new relationships in a way that an electronic index couldn't.
Electronic distribution is more of a fall-back strategy for putting out a book that isn't deemed profitable enough to print. You hardly make any money publishing an electronic book.
Electronic books are ideal for people who value the information contained in them, or who have vision problems, or who like to read on the subway, or who do not want other people to see how they are amusing themselves, or who have storage and clutter issues, but they are useless for people who are engaged in an intense, lifelong love affair with books. Books that we can touch; books that we can smell; books that we can depend on.
I don't give books as gifts. Books are extremely personal, and I would hate to give someone a book that they don't like or want, because it would break my heart if they didn't read it.
I think the books are the books. They were conceived as books. They weren't conceived as movies. When I write scripts, that's an idea and a situation that I think is a really good idea for a movie. When I'm writing a book, I'm not thinking, "Oh, this would be a great movie." This would be a very interesting book. And I think the books are things that cannot really be adapted into another medium.
Look at a book. A book is the right size to be a book. They're solar-powered. If you drop them, they keep on being a book. You can find your place in microseconds. Books are really good at being books, and no matter what happens, books will survive.
I got my iPad, and I'm trying to buy books on that, but I kind of like a book. At the end of my life, when I'm old, I want to have all these shelves full of books. So I'm just gonna do the book thing.
I am a big fan of the electronic book. I hate to see the old bookstores close, but they have to reinvent themselves. I believe the First Edition bookstore will be the next thing. People will read electronically, then decide they want to own that book. The author will then be invited to the old bookstores to sign. I think books will always be with us, but they will fill a different need.
The character I created, 'Commissario Brunetti,' who appears in all my books, shares similar reading, artistic and musical tastes with me. Subconsciously, I knew that if I was to spend however long it would take to write this book with him, this man would have to be someone I'd like to have dinner with.
Unfortunately for me, most of the books I'd want to reprint were written for savvy publishers like Harlequin and Berkley who have held on to electronic rights. But I do have another option: Publish new e-books myself.
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