A Quote by Amish Tripathi

A writer can't afford to just focus on writing and leave marketing aside in today's competitive market. — © Amish Tripathi
A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.
Marketing should focus on market creation, not market sharing
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Unfettered market American-style capitalism doesn't work. Developing countries can't afford that kind of luxury. They just can't afford it. Period. If there's a mistake, they can't afford to put out $2 trillion.
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
That's the thing about writing for a lot of the villains is that, as a writer, you kind of have to put the best part of your own personality aside and instead focus on whatever little strange quirks you may have in your personality.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
The wars of today, the terrorism of today, are the result of injustice, and that injustice is the Outcome of our greedy, selfish, competitive way of working through commercialization and market forces.
If you really want to be competitive in today's market you have to be in movies that make money.
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
To create a market for your writing you have to be consistent, professional, a continuing writer - not just a one-article or a one-story or a one-book man.
Today it's fashionable to talk about the New Economy, or the Information Economy, or the Knowledge Economy. But when I think about the imperatives of this market, I view today's economy as the Value Economy. Adding value has become more than just a sound business principle; it is both the common denominator and the competitive edge.
Just write. If you have to make a choice, if you say, 'Oh well, I'm going to put the writing away until my children are grown,' then you don't really want to be a writer. If you want to be a writer, you do your writing... If you don't do it, you probably don't want to be a writer, you just want to have written and be famous—which is very different.
Writing, real writing, should leave a small sweet bruise somewhere on the writer . . . and on the reader.
When I was growing up, I never expected to be able to afford everything I wanted. There are certain things I couldn't afford. I didn't run around blasting those companies or those things. I just decided I was gonna have to, if I really wanted it, find a way to pay for it. But that doesn't seem to be the attitude today. The attitude today is if you want it, you should have it. And if you can't afford it, it's not your fault. It's the provider's fault because they're corporations and they rip you off and they kill you.
I told our employees several times, 'Let's focus on the end user, let's focus on committing to society, and focus on the crisis and doing the right thing, show our corporate social responsibility.' Don't focus on marketing and sales. That's horrible culture.
When I began writing, the words that inspired me were these: A writer is someone who has written today. If you want to be a writer, whats stopping you?
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