A Quote by Ammy Virk
In Punjabi, we make romcoms or just comedy films because that's what the audience wants. They want family entertainers. We've tried making action films, but there are no takers for that.
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Pure Flix makes evangelistic films, but we also make family films. I think the viewer wants to see quality entertainment that the whole family can watch, and many nonbelievers watch our films because they can watch with their family and young kids.
I enjoy making films. I have made all kinds of films, including action films, romantic films, period films like 'Kala Pani.'
I enjoy making all kinds of films. I love action films, war films, period films, adventure films.
Director Omprakash Rao, who is known for making action films, has proved that he is equally good and adept at making comedy films as he is himself a comedian.
Most of the films I've tried to make I've ended up making. And they don't necessarily go in the order you want to do. So I haven't got a huge list of undone films or stuff that's just been abandoned forever.
It's the Punjabi film industry that sustained me and my family for eight years. It is because of my work in Punjabi films that I was able to survive.
I'm not particularly interested in working with movie stars. It depends on where you come from, I suppose. Why are you making films? The reason I want make films is because they convey ideas. I think some directors make films because they want to hang out with movie stars and be part of Hollywood. They want to be a star themselves.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
I always think it's just best to just make stuff and to carry on making stuff, even if it's not off your own back, because that's the only way... especially as a comedy writer, I make short films and then show them to live audience, so if they're laughing you know you're doing something right.
I still don't understand why the tag of 'action hero' follows me. My films have all these elements - romance, action and comedy. None of the fight sequences of my character is an act of randomness. There's a reason to action in my films.
There is a space for all sorts of films because the audience wants to watch all kinds of films at the end of the day.
I'd love to make films in England, and I tried to. I think there's a wealth of amazing talent and astonishing writing over here; there just seems to be more of a culture of developing films than actually making them.
I think of horror films as art, as films of confrontation. Films that make you confront aspects of your own life that are difficult to face. Just because you're making a horror film doesn't mean you can't make an artful film.
If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.
If Hollywood can make films on insects and make big money, why can't we make films on Punjabi culture?
Many people are under the delusion that I'm just a special-effects man, but I've worn many different hats in my day. On every film I've been involved in, I worked with the writer and producer. We really formulated those scripts. We tried to make films that were logical but still had the fantasy feel of it. I enjoy Aardman Animation's films with Wallace and Gromit, but they're obvious puppet films, whereas we tried to disguise it and make our effects characters in the films rather than obvious puppets.
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